Let the Nissan GT-R countdown begin.
Nikkan Kogyo reports Nissan (NSANY) (JP: 7201) CEO Carlos Ghosn will unveil the highly anticipated Nissan GT-R on Oct. 24 at the Tokyo Motor Show press day. Nissan is now taking pre-orders. The GT-R is said to be priced from the upper 7 million yen (approx. US$65,000+ at 115/1) range. Nikkan Kogyo notes Honda (HMC) (JP: 7267) and Toyota (NYSE: TM) (JP: 7203) are also investing in sports cars and Japan’s Big-3 attempt to take control of the domestic sports car market from overseas sports car makers. The GT-R is making a come back after it was last sold on a limited basis in early 2002. Sales will begin in Japan from December. Nikkan Kogyo mentions the GT-R carries on the “Skyline” pedigree (scroll down the linked page for video clips) but will be sold worldwide as “Nissan GT-R” in order for Nissan to build brand recognition. Ordinary shares of Nissan were last up 1.7% to 1,139 yen in early trading as the broader market is in rally mode.