We were just shopping online and punching in a coupon code … which got us thinking how (1) paper coupons don’t seem to exist in Japan, and (2) even when shopping online, instead of coupon codes for discounts, there’s often a point system instead (the same as often found in-store), which effectively serves the same purpose. One catch for a point system is the points can’t be used until the next purchase or next day. We see examples of this with Amazon-style rebates in the form of coupon codes.
So what’s our favorite place to shop, for instance for books and office supplies in the U.S. using online coupons?